Can you keep up?

The best things in life often happen outside our comfort zone. We can always do more to push harder, go further, to challenge ourselves beyond our perceived limits.

This idea is at the heart of Honda's philosophy. Rather than just telling the story of Honda’s pioneering spirit and commitment to progress, the film challenges viewers’ reading speed, allowing them to feel the joy of improvement for themselves. 

Full case study

Agency: Wieden + Kennedy London
Role: Creative, Art Direction
With: Bertie Scrase, Christen Brestrup, Scott Dungate
Director: manvsmachine

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