Keeping Instagram Safe

When it comes to social media and kids, parents are understandably concerned. They worry about online bullying, trolls and bad language. We created a campaign that shows how easy it is for parents to protect their children from any malicious behaviour on platform.

The films ran across Instagram and Facebook. For Instagram Stories, we created interactive versions of the films that allowed viewers to tap the buttons to block, report or hide the offensive scenes and characters within our films.