Stories are everywhere.

Wieden + Kennedy’s first global work for Instagram was a multi-channel, integrated campaign that presents the world through the lens of Instagram Stories. Inspired by the endless ways that the Instagram community was already using Stories tools, it demonstrated the infinite ways that stickers, Boomerang, brushes and the Live function can help turn any moment into something special.

As Creative Director, I was responsible for the concept and art direction across the campaign including film, print and digital out of home.

 
 

 Creating a Global Brand

As part of this campaign, we were also tasked with creating Instagram’s visual guidelines for campaign work and video content.

 

Agency: Wieden + Kennedy Amsterdam
Role: Creative Director
With: Thierry Albert, Andrew Duncan, Cecilia Pignocchi, Jake Barnes, Craig Williams, Joe Burrin (and many more)
Director: Manson
Photographer: Yann Stofer

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AFK Arena